New e-commerce platform for the Converse brand
About Converse
Converse is an iconic footwear brand for lovers of sporty comfort and fans of the lightweight urban look. A leader in the fashion industry known and extremely popular all over the world.
Challenges
The main aim of the project was to increase the attractiveness of the website design and to make the shopping process as simple as possible for the customer. It was a priority for us to adapt the shop to user first and mobile first market standards, using technologies that support the client's business goals.
Modern website design
We implemented a new simplified customer purchase path process. We focused on improving the display of the product card, in a way that best presents the offer. The solutions used allowed us to simplify the buying process and maximise conversions.
Mobile first!
Diversifying the channels for reaching customers, we adapted the pages to mobile devices, focusing on improving the shopping experience of users. An intuitive and functional order finalisation process guaranteed the shop's customers the ultimate ordering experience, regardless of device.
Implementation of marketing solutions
Personalisation of the user experience offers unlimited possibilities for customising offers and responding to consumer needs. Addressing the client's business needs, the ecosystem has been prepared for easy and fast integration with marketing automation tools.
Handling high volumes of website traffic
The performance of the website during busy periods was guaranteed by the Monogo Cloud service. The stable infrastructure was optimised and adapted directly to the shop's needs. The implementation of the ecosystem ensured maximum flexibility and scalability of the infrastructure while maintaining the highest security standards.
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The implementation of Monogo Cloud has maximised site performance, optimised costs and ensured the highest security standards